Information Surfer

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A design from the Apple Library that may have inspired the phrase "Surfing the Internet":

> In casting about for a title for the article , I weighed many possible metaphors. I wanted something that expressed the fun I had using the Internet, as well as hit on the skill, and yes, endurance necessary to use it well. I also needed something that would evoke a sense of randomness, chaos, and even danger. I wanted something fishy, net-like, nautical. > At that time I was using a mouse pad from the Apple Library in Cupertino, CA, famous for inventing and appropriating pithy sayings and printing them on sportswear and mouse pads (e.g., "A month in the Lab can save you an hour in the Library") The one I had pictured a surfer on a big wave. "Information Surfer" it said. "Eureka," I said, and had my metaphor. post

The mouse pad was designed by Steve Cisler, who had been hired at the Apple Library as librarian. However, Apple thought the title librarian was too boring and so named him an Information Surfer. books